Brands shouldn’t sleep on Millennial moms’ affinity for TikTok. While YPulse data shows TikTok is Gen Z’s favorite social platform, our most recent Social Media Monitor report also shows 57% of Millennial moms currently use the app. Not only are these moms watching the entertaining content that pops up on their feed, they’re looking for family-geared advice, recommendations, and relatable content from other moms and even family oriented brands. Yet, most marketers are missing out on this side of TikTok after ruling out the app as “a Gen Z-only platform.” (Campaign)
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