Gen Z and Millennials are social media generations, and with each new platform that emerges, the apps they use are competing for their attention. And while it used to be battles between Facebook, Instagram, YouTube, or Twitter, the platform everyone is looking to measure up to now is TikTok. In the few years it’s been around, and the fewer since it really took off, TikTok has become all young people can talk about; it’s where they start trends, find their next purchase, follow their favorite creators, and well, do everything else. So, for other platforms and brands alike, everyone is...