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Speaking of TikTok bans, where will influencers turn if they can no longer use the app? 

Mar 20 2023

Speaking of TikTok bans, where will influencers turn if they can no longer use the app? A national ban has been in question since 2020 and while YPulse’s The TikTok Effect trend data shows that the app’s user rate isn’t dropping anytime soon, we found that if a ban ever goes through Instagram is the top app young people say they would default to. But what about the influencers who’ve banked off the hashtag #TikTokMadeMeBuyIt and who are a part of the app’s creator programs? It ultimately boils down to clarity and quantity of payouts. Right now, YouTube Shorts and Instagram Reels “have competitive demographics and are growing rapidly, but Shorts has stronger, clearer payment policies.” Plus, they’re the two places young people can find similar short-form video content with affiliate shopping links from their favorite influencers. (Insider Intelligence)