Despite TikTok bans, some universities are leveraging the power of Gen Z’s favorite social platform to attract new students. Colleges like Washington University in St. Louis (on the app since 2020) have mastered the art of TikTok and are using the platform “to show off hidden study spots, dispel campus misconceptions—such as that the dining hall food is lousy—share glimpses of the average day in the life of a student and more.” For marketing teams who’ve faced recent bans however, they’re finding loopholes by “creating and posting videos using their personal networks and non-campus Wi-Fi.” But for those at institutions where state regulations prohibit them from any sort of promotion on the app, digital consultants recommend “posting a goodbye video, explaining where else their followers can find them on social media.” (Inside Higher Ed)
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