The power of TikTok strikes again: this time a daughter’s viral video made her dad’s novel surge to a number one best seller. Just last week, the TikTok account @StoneMaidens (the title of the book) was created by author Lloyd Devereux Richards’ daughter in hopes of promoting his new novel. In her video, she explains how her dad spent 14 years working on this book while working full time and being a present father. While she said he was content just completing it, sales weren’t great so far and would appreciate it if TikTok gave Stone Maidens some exposure. The video blew up and currently has over 42M views and many users who saw the video rushed to purchase a copy. The novel instantly reached “No. 1 on Amazon’s Serial Killer Thrillers list” and garnered many thanks (and wholesome tears) from Richards. YPulse’s The TikTok Effect trend report shows how Gen Z’s favorite social platform has an ability to boost sales like no other. (BBC)
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