Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Gen Z on TikTok created a new vocabulary when it comes to dating. 

Feb 14 2023

Gen Z on TikTok created a new vocabulary when it comes to dating. While you may have heard of terms like “red flag,” “green flag,” “shooting your shot,” and “situationship,” Gen Z has come up with a few other dating-related terms that they frequently use on their favorite platform. For example, YPulse told you about the viral “rizz,” (a derivative of charisma) where Gen Z applies the term to anyone that has a ton of game in the dating scene (think Pete Davidson), and it’s basically an updated version of 2018’s “BDE.” However, “soft launching” is a new phrase Gen Z is using to describe how they’re posting their partner on social media without giving their followers any real identifiers to who their partner is. An example of this would be a post of two meals without showing each other’s face to essentially “protect” a new relationship that may not be official just yet. YPulse data shows that while 27% of Gen Z considers posting a partner to social media a sign of commitment, 59% of Gen Z agree “I don’t want to share my relationship on social media.” (Insider)