Watch the replay for the 30-minute TL;DR webinar on this What’s the Situationship? trend research.
“Talking.” “Hooking Up.” “Situationship.” Whatever happened to good, old-fashioned dating, and what does a committed relationship even mean for these gens?
YPulse’s What’s The Situationship? report explores Gen Z and Millennials’ expanded view of commitment to teach brands how they want love portrayed to them in ads, media, and beyond.
Report Length: 52 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.