What’s The Situationship? Trend Report
“Talking.” “Hooking Up.” “Situationship.” Whatever happened to good, old-fashioned dating, and what does a committed relationship even mean for these gens?
YPulse’s What’s The Situationship? report explores Gen Z and Millennials’ expanded view of commitment to teach brands how they want love portrayed to them in ads, media, and beyond.
Download the full report for further insights
- How Gen Z and Millennials are dating & what they consider commitment
- Non-romantic relationships that young people are focused on & the importance in their lives
- What they think of how brands approach love and relationships & what they actually want