Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

To see this content for any Region, use the “Content Filter”.

Report
Trend

Report
Trend

North AmericaWestern Europe

What’s The Situationship? Trend Report

Jan 12 2023

“Talking.” “Hooking Up.” “Situationship.” Whatever happened to good, old-fashioned dating, and what does a committed relationship even mean for these gens?

YPulse’s What’s The Situationship? report explores Gen Z and Millennials’ expanded view of commitment to teach brands how they want love portrayed to them in ads, media, and beyond.

Download the full report for further insights

How Gen Z and Millennials are dating & what they consider commitment
Non-romantic relationships that young people are focused on & the importance in their lives
What they think of how brands approach love and relationships & what they actually want

Report length: 52 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022