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What’s The Situationship? Trend Report

“Talking.” “Hooking Up.” “Situationship.” Whatever happened to good, old-fashioned dating, and what does a committed relationship even mean for these gens?

YPulse’s What’s The Situationship? report explores Gen Z and Millennials’ expanded view of commitment to teach brands how they want love portrayed to them in ads, media, and beyond.

Download the full report for further insights

  • How Gen Z and Millennials are dating & what they consider commitment
  • Non-romantic relationships that young people are focused on & the importance in their lives
  • What they think of how brands approach love and relationships & what they actually want
Report length: 52 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022

Recent years' reports on this topic

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North America
Western Europe