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“Talking.” “Hooking Up.” “Situationship.” Whatever happened to good, old-fashioned dating, and what does a committed relationship even mean for these gens?
YPulse’s What’s The Situationship? research explores Gen Z and Millennials’ expanded view of commitment to teach brands how they want love portrayed to them in ads, media, and beyond.
Listen to YPulse’s Chief Content Officer, MaryLeigh Bliss, talk through the key findings from our trend research, host live Q&A, and share insight into this exclusive research.
YPulse uses data and content from it’s own report and article insights. See the content used to create this video below and dive deeper into the resource.
