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Twitter “power users” are moving on to LinkedIn, but they’re not reaching the same Gen Z audience they were before. 

Dec 19 2022

Twitter “power users” are moving on to LinkedIn, but they’re not reaching the same Gen Z audience they were before. While YPulse research shows Elon Musk’s Twitter takeover hasn’t yet made younger users flee the app, we’ve seen how some users (and celebs) are moving on to alternative platforms like Tumblr or the new and mysterious Mastodon. And recently, some Twitter “power users” have been announcing their departure from the platform by declaring their transfer over to LinkedIn. However, they’re “finding that posts that work on Twitter’s giddy, sometimes chaotic free-for-all don’t always translate to” a place typically reserved for work-related discussions. Long-time Twitter devotees like Beth Kanter and Laurie Lane-Zucker tweeted to their thousands of followers to find them on LinkedIn but they’re also acknowledging that they’re just not “reach[ing] the same kind of users as on Twitter, particularly members of Gen Z.” (Though why they thought they’d reach Gen Z there when YPulse data shows only 5% use LinkedIn, we’re not sure.) (WSJ)