YPulse has been keeping you up-to-date on Elon Musk’s back and forth relationship with Twitter since it began. But now that he’s made his ownership official and brought drastic changes to the platform and company with him, some have been speculating that the app is doomed. And in the wake of the chaos, many brands have paused ads on the app. Meanwhile, Musk claims that Twitter signups have reached an all-time high since he acquired the social platform. But so far, YPulse’s data doesn’t indicate an enormous surge in usage among Gen Z and Millennials—though we warned they are not the biggest Twitter fans to begin with. Instead, they seem to be split over whether Musk’s takeover is positive or negative, and many are waiting to see what the ultimate result is before deciding to stop using, or start using, the app. In our newest Social Media Monitor report, we specifically asked young consumers about Musk’s takeover and how it’s affecting their opinions on and usage of the platform. Using...
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