Taco Bell’s “Mexican Pizza: The Musical” starring Doja Cat and Dolly Parton is coming to TikTok. We told you how Doja Cat brought back the restaurant’s fan-loved Mexican pizza to the menu last month. To celebrate its return, Taco Bell is teaming up with Doja Cat, Dolly Parton, and TikToker Victor Kunda for “Mexican Pizza: The Musical,” premiering on TikTok this month. The musical is written by Hannah Friedman and will feature original music from “The Unofficial Bridgerton Musical” creators Abigail Barlow and Emily Bear. Meanwhile, the chain also recently launched a separate Taco Swap challenge as part of their #ISeeATaco campaign, which encourages customers “to swap out mundane meals for free tacos.” To receive the free tacos, interested customers can go on TikTok or Instagram Reels to share their favorite hacks using the #ISeeATaco hashtag, and can show off their best dance moves to the official Taco Swap song. Taco Bell is one of Gen Z and Millennials’ favorite fast food places—and continuing to jump into the trends of their favorite social apps certainly helps their standing with young customers. (TODAY, Marketing Dive)
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