KFC offers bouquets of fried chicken now. The fast food restaurant recently debuted a new slogan, slightly tweaking “It’s Finger Lickin’ Good” to “That’s Finger Lickin’ Good” to deepen its competitive edge in the public eye. Now, KFC is teaming up with Proflowers on a Mother’s Day special with the Kentucky Fried Buckquet—a DIY floral arrangement featuring both flowers and, you guessed it, fried chicken. From May 1-3, consumers who preorder a KFC Sides Lovers Meal via the KFC mobile app / website will be granted a promo code for a free Proflowers kit containing 12 roses, a glass vase, a KFC vase appliqué, eight skewers, and a Mother’s Day card. From there, consumers can decorate their fried chicken bouquet at home. KFC has been leaning into pop culture and mainstream media with a partnership with Jack Harlow while spicing up its brand with a new slogan and stronger identity, and reportedly Mother’s Day is the busiest day for the restaurant. (Marketing Dive, AdAge)
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