Livestream shopping platform NTWRK is creating the “Day of Craveable Drops”—and brands are here for it. May 4 has officially been dubbed the “Day of Craveable Drops,” the date when NTWRK will host a series of product drops featuring brands like Panera, Nike, Adidas, and Puma. Rapper T-Pain will host the livestream, revealing the Craveable Drops while eating (and promoting) new menu items from Panera. Products expected to drop include sneakers, collectibles, and books, with the most anticipated drop being the Deliiciously Luxe Drip Kit from Panera that flaunts the brand’s chicken sandwich on a pair of sweatpants and hoodie. YPulse’s shopping and retail research shows 48% of young consumers are interested in livestream shopping, and considering the massive popularity of branded merch, combining the two could be a boon for brands. (Tubefilter)
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