KFC’s Jack Harlow collab includes a celebrity meal deal and “culturally relevant” marketing aimed at young consumers. We told you how KFC is joining the celebrity meal bandwagon in a partnership with Jack Harlow, which kicked off last week. A celebrity meal deal dubbed “Jack Harlow’s Kentucky Fried Favorites” will be featured on the KFC app and website for consumers to browse menu picks based on the singer’s childhood (and adult) KFC favorites. The collab is “more transformational than transactional” as the executive creative director and CEO of the agency KFC worked with explains, adding that the Jack Harlow tie-in is meant to give the QSR a fresher, younger look to be seen as culturally relevant among young people. Harlow will be the face of promotions for KFC throughout the year, along with exclusive experiences for the restaurant’s digital customers. Celebrity meal partnerships were a major trend that food and bev brands deployed in 2021, and the trend certainly isn’t stopping anytime soon—nor should it. YPulse’s celebrity / influencers research shows food collabs are the No. 1 type of influencer branded content young people want to see. (AdAge)
