Aldi is launching its first-ever branded apparel collection, Aldi Gear. In case you aren’t a part of the Aldi fandom, the German grocer isn’t just any grocery store—it’s a lifestyle. So, it was only a matter of time before Aldi released a branded merch collection in the U.S. after dropping one in Europe last year. The limited edition line includes water bottles, keychains, a shopping tote, pajamas, socks, and sandals flaunting Aldi’s colorways of navy, orange, yellow, and light blue. Aldi Gear drops on April 20, and fans will be able to snag it in stores and via Instacart. YPulse’s Brandoms trend research shows 40% of 13-35-year-olds say they have purchased branded apparel from a brand they like to show their support. (Elite Daily)
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