Honda is making a name for itself on Twitch with a new lifestyle channel. As the first automaker with a Twitch channel dedicated to lifestyle content, Honda is making a name for itself with the Honda DreamLab. The channel is centered around collaboration, competition, and conversation, and new episodes for three livestreamed shows will drop every Friday. Shows include Dashboard DJs, featuring DJs battling it out in the driver’s seat, Dream it Yourself (DIY), a 100-minute crafting challenge tapping into collaboration within custom car culture, and Power Of, which is centered around conversations within pop culture. YPulse told you how Twitch has become a youth marketing mainstay, and our gaming research shows 33% of young consumers who watch esports engage with esports / gaming streams on Twitch. (Adweek)
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