Wendy’s and Rick and Morty are at it again: the two are bringing “Morty’s Mayhem” to the Las Vegas strip during March Madness. From today (March 17) through Sunday (March 20), fans in Las Vegas can experience a custom Rick and Morty LED activation with the chance to win prizes from the show, try a limited edition Pickle Rick Frosty, and watch March Madness. The activation is free, putting a new spin on Wendy’s partnership with Rick and Morty (the two previously partnered on the opening of Morty’s own restaurant last year and a “Morty’smobile” in L.A.). Rick and Morty continues to be a TV favorite among Gen Z and Millennials, and their activations with Wendy’s are helping the fandom experience the show IRL. (Adweek)
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