Wendy’s is launching a Rick and Morty’s-themed pop-up. In a push to expand its partnership with one of Gen Z and Millennials’ favorite TV show brands, Wendy’s is hosting an experiential pop-up in LA featuring an LED drive-thru, themed menu, and a limited edition “Pickle Rick Pickle Frosty.” The fast food chain is also tapping Coca-Cola for custom flavors: Portal Time Lemon Lime and BerryJerryboree. Wendy’s latest Rick and Morty push is embracing custom content through a variety of channels ahead of the show’s fifth season premiering this month. McDonald’s once underestimated the devotion of the show’s fandom, so hopefully Wendy’s is ready for their turnout. (Marketing Dive)
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