NEW GEN Z 101: Unlock & Outlast Microtrends

Hot vax summer 2.0 is on the horizon.

Mar 17 2022

Hot vax summer 2.0 is on the horizon. Though 2021 didn’t exactly deliver on the hot vax summer young people expected, they’re looking forward to a hot vax summer redo in 2022 as COVID-19 cases continue dropping in the aftermath of the Omicron wave—and cities start easing pandemic restrictions. According to a recent Atlantic/Leger poll, Americans who are vaccinated and boosted are looking forward to more frequent indoor dining, partying, and socializing, and more than 40% plan to travel domestically. The state of in-person events also speaks to consumers’ anticipated hype for summer 2022: Lady Gaga, Billie Eilish, and Dua Lipa are touring again; half of Americans report their credit card spending habits are back to pre-pandemic levels; and the International Air Travel association expects overall global air travel in 2022 to sit at 83% of pre-pandemic levels. But while many are expecting 2022 to be the biggest return to normal yet, YPulse’s The In-Between trend research shows over half of Gen Z and Millennials are creating a new normal rather than waiting for life to go back to exactly the way it was pre-COVID-19. (The Atlantic)