Consumers can now snag “Hi, Welcome to Chili’s” shirts at Chili’s new ecommerce shop. 

Consumers can now snag “Hi, Welcome to Chili’s” shirts at Chili’s new ecommerce shop. In honor of its 47th birthday, Chili’s is launching an ecommerce shop featuring branded merchandise like t-shirts, fanny packs, pool floats, and more. The shop signals how Chili’s is doubling down on its digital efforts and playing into pop culture  (in case you didn’t know, Chili’s is a highly meme-able restaurant among young consumers thanks to this Vine). Creating branded merch continues to be a popular trend among food and bev companies as they lean into lifestyle branding, and Chili’s stake in the game shows that brandoms are still very much alive. (Marketing Dive)