Consumers can now snag “Hi, Welcome to Chili’s” shirts at Chili’s new ecommerce shop. In honor of its 47th birthday, Chili’s is launching an ecommerce shop featuring branded merchandise like t-shirts, fanny packs, pool floats, and more. The shop signals how Chili’s is doubling down on its digital efforts and playing into pop culture (in case you didn’t know, Chili’s is a highly meme-able restaurant among young consumers thanks to this Vine). Creating branded merch continues to be a popular trend among food and bev companies as they lean into lifestyle branding, and Chili’s stake in the game shows that brandoms are still very much alive. (Marketing Dive)
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