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Acura crafted an anime series-based ad campaign to appeal to young consumers.

Jan 25 2022

Acura crafted an anime series-based ad campaign to appeal to young consumers. From podcasts exploring anime and manga culture, to the Cowboy Bebop subreddit that’s been keeping the series alive for years, and the surge in Snapchat app downloads to try out its newly dropped anime lens, young consumers’ interest in anime is strong. For Acura’s latest campaign, the auto brand focused on its Japanese roots with anime series-based ads focusing on the story of Chiaki, a Japanese-American girl who learns how to race cars. In the series, Chiaki learns how to drive from her uncle Noboru as she attempts to beat her nemesis, Erich Kang. The ads feature four short episodes, highlighting Acura’s new Type S performance cars. The series premiered at Sundance Film Festival and will be fleshed out on social media to continue the stories of each character and their backstory. Acura’s vice president and brand officer notes the goal of the campaign was to emphasize “fun” while introducing young consumers to the brand’s vehicles. (AdAge)