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Marriott International is recruiting TikTokers to create content as they travel its global properties over 300 days.

Jan 20 2022

Marriott International is recruiting TikTokers to create content as they travel its global properties over 300 days. The “30 Stays, 300 Days” contest will select three TikTokers to become official Marriott Bonvoy TikTok Correspondents, documenting their experience as they travel the brand’s global properties, including the Ritz-Carlton, Westin Hotels, and one of the 50,000-plus home rentals listed on Homes & Villas by Marriott International. TikTokers must create a video between January 18-March 18 explaining why they’re the best fit for the journey and how travel has shaped them—bonus points for creativity. The campaign is aimed at boosting engagement with Marriott’s Bonvoy loyalty program while engaging with young consumers via user-generated content. YPulse told you how brands have been creating buzzy, social media-focused positions to market to the next gen, and our social and mobile marketing preferences research shows 78% of young consumers say brands should make ads that fit in with what’s in their feed. (Marketing Dive)