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Foot Locker tapped Gen Z and Millennial social stars for a holiday campaign aimed at spreading positivity.

Dec 07 2021

Foot Locker tapped Gen Z and Millennial social stars for a holiday campaign aimed at spreading positivity. Titled “Celebrate,” the shoe retailer’s campaign kicked off on Instagram and TikTok featuring social stars Dixie D’Amelio, actress Lauren London, high school basketball player Mikey Williams, and father-son social stars The Enky Boys. Foot Locker is celebrating sneaker culture and youth culture through the campaign, using #FootLockerCelebrates while featuring “‘fit checks” across its social and digital accounts to show how sneaker culture unites people across multiple generations. The retailer is also spotlighting its own talent throughout the campaign, including collaborator and designer Don C, women’s creative director Melody Ehsani, and store employees (a.k.a. “stripers”). Exclusive collections will also drop in stores and online throughout the holiday season. YPulse’s fashion and style research shows sneakers are one of the top fashion items Gen Z and Millennials are interested in buying, and tapping into sneaker culture is one way to reach these gens. (Adweek)