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“Fairycore” looks and comfy attire are the styles young consumers are searching for on Pinterest this season.

Nov 29 2021

“Fairycore” looks and comfy attire are the styles young consumers are searching for on Pinterest this season. As the holiday shopping season continues, new Pinterest research reveals that among Gen Z, “fairy grunge” is one of the most-searched trends (think flowy dresses with a hint of gothic style, black platform boots, and goblincore sweatshirts). Meanwhile, Millennials are leaning into comfort, with “cozy sweater vest dresses” and “comfy pjs aesthetic” leading the most-trending search terms among this gen—washable silky pajamas are also seeing lots of interest. While TikTok has been a top source for holiday gift inspiration among Gen Z and Millennials this year, Pinterest notes that holiday-related searches were 43 times greater in August 2021 compared to the same time last year. YPulse’s recent social media research shows that 29% of Gen Z and 23% of Millennials use Pinterest. (Fashion United)