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Gen Z and Millennials are the new regulars at New York’s old-school bars and hotels.

Nov 29 2021

Gen Z and Millennials are the new regulars at New York’s old-school bars and hotels. Pre-COVID, NYC bars like Bemelmans, King Cole Bar, and the Rainbow Room weren’t exactly been known for boasting vibrant crowds of young people inside their old-school venues. Post-vaccine, however, these classic joints are experiencing a surge in interest from NYC’s youth as they enjoy going to bars again and reunite with friends. Security teams are now posted outside Bemelmans to maintain crowds (even at 2:00 p.m.), young people are flocking to King Cole Bar for their signature Bloody Mary (a.k.a. Red Snappers), the Palm Court at the Plaza Hotel is constantly booked for afternoon tea thanks to a slew of reservations from twentysomethings, and the Rainbow Room is welcoming hundreds of young alternative music fans for events. While high-energy, modern nightclubs and sports bars have been the traditional nightlife spots for young people, these older establishments give young city dwellers a taste of what has survived not only the COVID-19 pandemic, but crises before that, too. Bemelmans’ manager notes, “We want young people to come to this old bar. I meet them when it is their first time, and I’ve already seen many come back again.” (NYT)