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TikTok is fueling a nostalgia boom.

Oct 19 2021

TikTok is fueling a nostalgia boom. Gen Z has managed to bring back a number of trends reminiscent of the ‘90s and early ‘00s from low-rise jeans and mini skirts, to wired headphones, angsty pop music (hi Olivia Rodrigo), TV series, vintage tees, and so. much. more. TikTok is to thank, as its algorithm makes it incredibly easy for nostalgic items to find a new audience and quickly go viral. OG brands are experiencing the nostalgia boom, including The Gap and Abercrombie and Fitch, who are riding the wave by bringing back classic brand hoodies and ‘90s straight jeans after seeing the demand for these items surge on TikTok, and large retailers and brands from Barnes & Noble, to Kate Spade, to Aerie are incorporating “As seen on TikTok” marketing online and in physical stores to grab a share of the #TikTokMadeMeBuyIt community. Nostalgic fashion and entertainment took off during the pandemic as young people searched for comfort, and according to a poll from John Della Volpe, director of polling at the Harvard Kennedy School Institute of Politics, 53% of Gen Z say life was better before social media. (AxiosAP News)