The NBA is getting in the makeup game. It’s official. The National Basketball Association (NBA) is making its beauty debut with ColourPop, bringing six team-inspired makeup palettes to the collection including gel liners, eyeshadow palettes, glitter face gel, face stickers, and makeup bags. The Boston Celtics, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Los Angeles Lakers, and Miami Heat are the face of the collection, with packaging designed using the team’s logos. YPulse told you how non-beauty brands have been tapping makeup for marketing purposes, and ColourPop’s NBA collection could give young fans, especially female fans (25% of young females follow the NBA according to YPulse’s Scouting Next Gen Sports Fans trend research), the chance to celebrate their favorite sports league all year long. (Global Cosmetics News)
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