Oscar Mayer is getting into branded food merch with a “Street Meat Capsule Collection.”

Oscar Mayer is getting into branded food merch with a “Street Meat Capsule Collection.” YPulse told you how brands from Panera to Cheetos to Vizzy kicked off the summer with a slew of branded food merch, and now Oscar Mayer wants in on the trend with a “Street Meat Capsule Collection” featuring branded bucket hats, tshirts, bomber jackets, track pants, and more. The 138-year-old brand is hoping to reach young consumers by introducing the line as part of its 2021 brand refresh and experiential push, and will distribute the 13-item collection via the Wienermobile at pop-ups in New York, Los Angeles, Atlanta, and more U.S. states/cities through October. Oscar Mayer’s contemporary makeover has been progressing this year via Wienermobile partnerships with Lyft and public appearances at events like New York Fashion Week, and now its “Street Meat Capsule Collection” is going after young people’s streetwear craze. (Adweek)