Adobe and Chubbies are now paying TikTok’s Emily Zugay for her viral logo redesigns. YPulse recently told you about Emily Zugay, a 24-year-old content creator whose (horribly) redesigned brand logos for The Washington Post, Amazon, and McDonald’s are going viral on TikTok. The saga continues, and now Adobe and Chubbies are now working with Zugay for their own TikTok campaigns inspired by her “next-level” graphic design work. Zugay posted two new videos this week replying to Chubbies’ request for a logo redesign, with another video telling her followers how she achieves her “inspired” designs using Adobe products. Both videos say #sponsored and #ad in the caption, signaling how fast Zugay’s organic clips have boosted her from simply making joke videos about parody logos to being a paid content creator. YPulse’s Social Media Deep Dive trend research shows that 60% of Gen Z TikTok users say they feel trends are created on TikTok first, and listening to the trends young people are creating organically is key for engaging with them on social media. (AdAge)
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