Social Media Deep Dive Trend Report

Young consumers spend an average of 4 hours a day on social media by their own estimations—and Gen Z is spending even more time on platforms than Millennials. But not every social media space is equal in their eyes or serving the same purpose in their lives. YPulse’s Social Media Deep Dive trend research looks closely at the most popular social media, digging into everything from what platforms are most entertaining to which starts the most trends. We’re laying out how the top platforms stack up against one another, then diving deep into the way Gen Z and Millennials are...