Facebook wants to pay content creators to post Reels to its main news feed. As social media platforms continue to hype up their TikTok-esque video tools while offering payouts to creators to use their platforms, Facebook is making another attempt to recruit content creators to its platform by offering payment bonuses to a select group of individuals who publish Reels videos to its core news feed. The effort comes as Facebook integrates Reels to its platform in a play for young users—YPulse’s social media monitor research shows that 32% of Gen Z uses Facebook (compared to 73% of Millennials). TikTok recently announced it now has 1 billion users, and Facebook is hoping to capture TikTok’s audience by recruiting creators to Reels. (Forbes)
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