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Facebook wants to pay content creators to post Reels to its main news feed. 

Oct 01 2021

Facebook wants to pay content creators to post Reels to its main news feed. As social media platforms continue to hype up their TikTok-esque video tools while offering payouts to creators to use their platforms, Facebook is making another attempt to recruit content creators to its platform by offering payment bonuses to a select group of individuals who publish Reels videos to   its core news feed. The effort comes as Facebook integrates Reels to its platform in a play for young users—YPulse’s social media monitor research shows that 32% of Gen Z uses Facebook (compared to 73% of Millennials). TikTok recently announced it now has 1 billion users, and Facebook is hoping to capture TikTok’s audience by recruiting creators to Reels. (Forbes)​​​