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TikTok’s Creator Marketplace and TikTok Shopping are officially here. 

Sep 30 2021

TikTok’s Creator Marketplace and TikTok Shopping are officially here. During its first virtual ad event, TikTok World, the tech company unveiled a slew of tools now available to brands, including the TikTok Creator Marketplace and TikTok Shopping. More than 10,000 creators from over 10 countries and regions are part of the TikTok Creator Marketplace, allowing advertisers to search for TikTokers to collaborate with as well as view organic insights and how well they performed within a campaign. After 18 months of anticipation, TikTok Shopping is also now available, giving brands the ability to highlight products in organic clips, link to product detail pages, and host live shopping events with dynamic links. YPulse research found that 64% of young consumers are interested in social shopping, and TikTok Shopping signals how the social platform is responding to how young people have been using the app to discover products. (TubefilterWWD)