Startup Playbyte wants to be the “TikTok for games.” Playbyte’s newly launched iOS app is much like TikTok’s vertically scrollable feed, but instead of videos, the app allows users to create, share, and play games. And just like the TikTok algorithm, a user’s feed becomes personalized over time to meet their gaming preferences. Playbyte’s games are created by using simple building blocks, emojis, and images from a user’s Camera Roll, and the idea of the app is to allow users to express themselves via game creation. Users can also like and comment after playing a game, making the app more than just a gaming platform by incorporating social media-like features. With TikTok being one of young consumers’ favorite apps, and more brands leaning into gaming, Playbyte could capture the next gen’s attention. (TechCrunch)
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