American Eagle is sporting its back-to-school looks on Snapchat Bitmoji. Part of its “Future Together. Jeans are Forever” campaign, American Eagle introduced its first digital clothing line on Bitmoji, including virtual versions of Addison Rae, Jenna Ortega, Caleb McLaughlin, and Outer Banks stars Chase Stokes and Madison Bailey sporting the brand’s BTS looks. Users can dress their Bitmoji’s in the brand’s outfits, and a virtual Dress Yourself try-on AR experience is also available to Snapchatters. YPulse’s latest shopping and retail data shows that 79% of young consumers are interested in AR try-on, and doubling down on virtual shopping experiences is a top way to reach young people who prefer online shopping to browsing physical stores. (Marketing Dive)
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