American Eagle is using influencers and AR to appeal to back-to-school shopping teens. The teen clothing brand is “celebrating the reunion of friends” for its “Future Together. Jeans are Forever” back-to-school campaign. American Eagle tapped Jenna Ortega, Addison Rae, Caleb McLaughlin, and Outer Banks stars Chase Stokes and Madison Bailey for the 30-second spot. The brand is also targeting teen shoppers with an AR try-on experience via Snapchat plus a Bitmoji digital clothing line (bonus points for the virtual fashion activation). With this year’s back-to-school season being more emotional than ever as teens return to (somewhat) normal learning conditions, American Eagle is increasing its commitment to young shoppers with new digital experiences that (quite literally) speak their language. (AdAge)
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