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Brands are embracing the metaverse.

Aug 06 2021

Brands are embracing the metaverse. The rise of virtual spaces took off during the pandemic, and digital communities inside video games, social media, and more platforms are only getting bigger. Now, the metaverse (the idea of a massive, centralized virtual community) is becoming a way for brands “to bridge the digital and physical divide,” and categories including fashion, beauty, music, and even social media platforms like Facebook are starting to double down on their virtual strategy. Warner Bros., Gucci (hi Gucci Garden), and Nerf are a few that have created their own virtual worlds on gaming platforms, Coca-Cola, Campbell’s Soup, and Anheuser-Busch InBev are creating their own NFTs, and Nike, Sephora, and Porsche continue to experiment with augmented reality (AR) and virtual reality (VR) on more traditional platforms like Snapchat. YPulse’s Clicking on Community trend research shows that 60% of 13-39-year-olds are part of an online group, and social media platforms and video games have become sources of solace for Gen Z and Millennials. (AdAge)