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F*** You Pay Me (yes, you read that right) is a new app working to minimize pay disparity for content creators.

Aug 05 2021

F*** You Pay Me (yes, you read that right) is a new app working to minimize pay disparity for content creators. The lack of transparency surrounding pay rates for influencers has led to many being paid unfairly, with male creators earning an average of $476 per post and women $348, according to an analysis by influencer marketing platform Klear. Enter F**** You Pay Me (FYPM), a.k.a. “the app with the unprintable name.” Created by social media creator Lindsey Lee Lugrin and former Facebook data scientist Isha Mehra,  the app works to give influencers the power for setting equitable pay rates with an educational tool where users can read reviews and filter brand deals by social media platform, location, and brand category to see how much other creators are being paid for their work. With brands tending to have the upper hand for making deals with influencers, more services and platforms like Collabstr, Brands Behaving Badly, We Don’t Work for Free, and Influencer Pay Gap have also started to call attention to potentially exploitative deals. Influencers can help brands strengthen their relationship with young consumers (when done correctly, of course), and while FYPM is still being tested, it could be a step in the right direction for helping creators form equitable partnerships with brands. (NYT)