Live Nation is selling $20 tickets to get fans back to the live music scene. The Jonas Brothers, Lil Baby, Alice Cooper, Maroon 5, and 32 other artists are joining Live Nation for the deal rolling out at noon on July 28. Fans can snag the marked down tickets until supplies last—an offer that signals the music industry’s optimism for bringing back live concerts. YPulse data shows that the number of young consumers who are comfortable going to concerts in person is increasing quickly, but their fears around COVID are hardly gone, especially with new strains appearing. A $20 ticket deal could peak interest for seeing music in-person again. Meanwhile live music adapted during the pandemic via livestream events and concerts inside video games—two trends that are here to stay post-COVID. (Rolling Stone)
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