YouTube is social media’s “big winner” during lockdowns. According to the Pew Research Center, YouTube “saw the most significant growth of any social media app among American users during the pandemic.” The platform saw usage grow from 73% among adults in the U.S. in 2019 to 81% in 2021. That was followed closely by Reddit, which saw usage grow from 11% to 18% during the same time frame. We’ve told you about the increase in use that YouTube saw among young consumers before, and now YPulse’s newly released Social Media Deep Dive trend report found that not only is YouTube the top social platform used among both Gen Z and Millennials, it’s also the one they’re most likely to call entertaining. (CNBC)
