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Pinterest might acquire photo app VSCO.

Apr 05 2021

Pinterest might acquire photo app VSCO. According to YPulse’s most recent social media monitor, Gen Z females are actually they most likely to say they use Pinterest—and now they’re allegedly looking to buy VSCO, a move that indicates that they want to continue to target young users. The photo app, which has been particularly popular with Gen Z, is often credited for starting the ”VSCO Girls” trend. While discussions are still ongoing and it is still being determined whether an acquisition will actually materialize, a spokeswoman for VSCO claimed that the company has been focusing on “expanding its business.” In the last year, cooped up young people have been turning to platforms like Pinterest to look up ideas for new hobbies and pastimes in quarantine. (NYTimes)