Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
When we explored what young consumers are doing to survive quarantine we found that escaping boredom would be a priority for them during this time. Now, we’ve taken a closer look at the pastimes and hobbies that are getting them through. Gen Z and Millennials are focusing in on some of their biggest passions, with many striving to hone new skills during isolation. This report delves how they’re occupying themselves and what kinds of trends they’re fueling in the process.