Retailers are taking cues from Snapchat—and quickly leaning into the augmented reality trend. 

Retailers are taking cues from Snapchat—and quickly leaning into the augmented reality trend. With most young consumers in lockdown, many of them turned to online shopping to purchase the things they need and want. Many used AR try-on to test out makeup, clothing, or shoes—and more brands quickly caught on. Snapchat, who saw massive growth this year, popularized the concept with their face transforming filters and even collaborated with some of the brands like Dior for users to virtually wear their new B27 sneakers. According to Snap, “the pandemic accelerated a lot of conversations” about AR that they were having with brands already. YPulse’s shopping and retail report found that 66% of 13-39-year-olds are interested in using AR post-COVID. (NYTimes)