Instagram Reels and other short-form video apps are attracting top TikTok beauty influencers. We’ve already told you how young consumers would move to Instagram if TikTok were officially banned in the U.S. And while their top beauty influencers are “optimistic” about Microsoft’s potential acquisition, many are still exploring their options on Instagram Reels, Triller, and Byte. Abby Roberts (who has 10.7 million followers) has worked with brands like Morphe and ColourPop on the app, but was one of the first creators to have access on Reels, and has since opened accounts on the latter two platforms. Reels reportedly paid influencers and celebrities to “ramp up engagement” ahead of its launch. Patrick Starrr, Victoria Lyn, and Amy Chang are among the famous beauty influencers who have been spotted posting on the newly launched feature. (Glossy)
