Coca-Cola is joining the hard seltzer competition under its Topo Chico brand. Hard seltzer is still hot among young drinkers, and now Coca-Cola is joining the (already crowded) party. Through their Topo Chico brand, the company will be launching the new drink across Latin America cities before its debut in the U.S. next year. According to IWSR, hard seltzer’s volume “more than tripled” reversing the decline of global alcohol consumption. Currently, White Claw and Truly lead the market, but many more “beverage giants” have been adding hard seltzer lines as the trend has taken over. (CNBC)
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