Bumble and BABE Wine are teaming up to cover the moving costs for pandemic breakups. 

Bumble and BABE Wine are teaming up to cover the moving costs for pandemic breakups. YPulse’s After Corona trend research found that in early May, 10% of 24-34-year-olds had ended a relationship during quarantine—a stat that has likely only grown over time. For those couples breaking up during the pandemic, Bumble and BABE Wine have got their backs. The wine brand and women-first dating app launched a social media campaign announcing that they will pay for the moving costs for young people living with an ex during COVID. To win, Instagram users are asked to tag themselves on the “moving on” post on BABE’s @drinkbabe account. The brand will choose five winners who look like they’re “turning their breakup in a glow up.” For the campaign, the “mock moving company” B&B Movers is promoting services like moving furniture, “removing all traces from an ex from a smartphone,” and tailoring Bumble profiles to “get back into the dating scene.” (Mobile Marketer)