Gen Z and Millennial research, trends, and insights
Over half of 13-39-year-olds tell YPulse that there are changes they’ve made because of Coronavirus crisis that they would like to keep as part of their life. From shopping to entertainment, their new habits are sticking, transforming industries but also creating new opportunities for brands who pivot the right way. In this Post Corona report, we delve into what near and long term changes young consumers believe they will be making because of the pandemic, how soon (if at all) they’ll be returning to public spaces, how much they plan to stay home, and how their life plans have been shifted by the crisis. For brands looking to figure out the new normal, it’s essential to understand Gen Z and Millennials’ views on the future after COVID.