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The pandemic could be making influencer marketing even more influential. 

Aug 03 2020

The pandemic could be making influencer marketing even more influential. COVID has certainly changed influencer marketing, but could all of the increased attention actually be making it stand out more in the advertising world? Across social platforms like TikTok, Instagram, Snapchat, and YouTube, some influencers have “very large” followings sometimes reaching into the millions. According to a survey from digital marketing firm A&E, ad prices are only moderately rising despite an increase in influencer engagement, higher social media use “bodes well” for the future of influencer marketing, and that the industry is offering better value and more targeted messaging. In fact, YPulse’s influencer marketing survey found that Gen Z is more engaged with online celebs than ever before. (Forbes)