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More virtual shopping apps and tools are on the way. 

Jul 24 2020

More virtual shopping apps and tools are on the way. Young consumers continue to create retail’s new reality and accelerate the social shopping trend, and companies are quickly developing apps to cater to their needs. Google is launching Shoploop, a video shopping platform that will let shoppers discover, evaluate, and buy products in one spot. Videos will be shorter than 90 seconds and feature reviews from people who are knowledgeable about the items. It’s described as a “modern telemarketing channel” that offers opportunities for brands to promote their products in a different environment while adding an “entertainment factor” to the shopping experience. Meanwhile, founders of fashion search engine The Urge are releasing Shnap, a visual search tool that wants to be the “Shazam for shopping.” Users will be able to take their own photos and upload them to find what kind of outfits they’re looking for. (Sourcing Journal)