ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform. 

Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform. While personal fundraisers have existed on Facebook for the last three years, the company is bringing a similar function to Instagram after raising millions of dollars for COVID and racial justice causes. To use it, Instagram users can edit their profile, click “Add Fundraiser,” and select “Raise Money.” From there, they’ll be able to choose everything from an image to a fundraiser category and can add any details about why they’re raising money for the chosen cause. As young consumers continue to change activism, our causes and charity survey found that 59% of 13-39-year-olds donated to a charitable organization in the past year. (Adweek, TechCrunch)