Pandora is putting out voice-activated ads. As smart speaker usage spikes among young consumers, brands are experimenting with voice controlled marketing. Now, Pandora is beta launching voice-activated ads that will allow listeners to “talk” and engage with ads when they’re driving or unable to use their hands. All consumers have to do is say “yes” when they hear the ad in order to listen to additional brand content. Unilever, Anheuser-Busch, and KFC are among the brands that have tested the interactive ads so far, while PepsiCo’s Doritos, Acura, Lane Bryant, Purex, Purple Mattress, T-Mobile, Volvo, and Xfinity are expected to participate. (The Verge, Mobile Marketer)
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